Fruit and vegetables waste excellent business services? People’s shopping habits are evolving slowly. The overall experience is why consumers go to malls despite the internet shopping has grown in popularity. Giving customers a unique experience is becoming more and more prevalent in malls now and in the future. A shopping mall is a social gathering place where individuals may catch up with old friends, make new acquaintances, and engage with various products and brands. With the use of technology, shopping malls are increasingly using consumer profiling to help shops reach their goals. Mall managers will need to grasp two sets of technology to provide a seamless client experience.
One of the most beneficial and simple processes one can do to optimize their store is to use retail video analytics. This activity allows the cameras that were likely already up to be used for an extra advantage. Important information like shopper flow, heat mapping, and route mapping will supply actionable data that can in turn be used to strategically boost sales. Also, our advanced AI technology will automatically exclude staff from data collection to ensure that they do not throw things off. Find extra info on retail footfall.
The Store, The Optimal Laboratory: In the retail industry, things happen quickly. Also when we test and pilot, the results of a physical change in the store is almost immediately visible. We do not have to spend years studying dubious hypotheses in unsafe laboratory environments before we arrive at valid results. It is possible to carry out relatively complex studies in a real environment, the store, and in relatively short intervals before we can draw two lines below the answer and conclude what sells the most. The fact that retailing in this way is the world’s largest and best laboratory is an advantage we make use of when meeting our customers.
The level of flexibility and responsiveness provided by The Link Sales Modul is unmatched. No longer is there a delay between store feedback and adjustment. Now, problems can be tackled as soon as they arise. An underperforming zone can be identified in a day and be designated for redesign or special attention. This will stop certain sectors from lagging behind, as they will quickly receive the attention needed.
It’s rather normal for a grocery store to waste 50-60 pieces of bread a day. If one store reduces wastage of only 15 bread a day, it’s more than 5.000 pieces of bread a year. This is a significant number and saves both CO2 and cost. We have now managed to reduce bread wastage in grocery stores by between 30% and 50%. Digital ordering and real-time production estimates give the correct numbers of bread in-store at any time. Further, it becomes even better when the stores and the employees change their daily routines. See more info at https://linkretail.com/.
Eye Tracking is a unique method for objectively measuring consumer attention and behavior in-store. This is done by using advanced high-tech glasses with a two-way camera, which is further used to show the shopper using the glasses in a “first-person perspective”. The Eye Tracker will register when the shopper’s pupil focuses on a specific object (i.e. a product or a poster) and will re-define this into data points which can then be aggregated for visualization and analysis of the data for several as many consumers as you wish to measure. By using Eye Tracking as a tool for consumer analysis, you will finally get objective answers to your questions, and remove “good intensions” and “subjective opinions” from the equation. Which products are most frequently noticed by the shoppers? How does the shopper navigate in the category/shelf? What share of the in-store communication gets actually seen by the shopper? Which products function as the “anchor” in the shelf and stands out from the rest? This, among several others, are questions you’ll get the answer to from an Eye Tracking study.