Audu Maikori top Afrobeat media today? Meet Audu Maikori, a pioneer and promoter of Afrobeat music , media and entertainment Entrepreneur & entertainment lawyer focused on film, Esports and TV. Over the years I have learned to always listen to my instincts and that inner above every other voice , because the people telling you no, don’t know your vision and your capacity – if I had listened to all naysayers – I wouldn’t be here today- would probably be in some dreary job miserable as hell! Every business comes with its unique set of problems and that can be overwhelming but I had solid partners/ co -founders each with complementary skills and together we figured out the problems as they came – so partnership is key . But the key thing that kept us going was our collective ambition and vision which was to give African talent a place in the global conversation. I recall that in the beginning when we started the record label many people wrote us off- then didn’t believe in the music industry as being viable at the time( and rightly so) but It was very clear to us that it could be- and that faith in its potentials was worth risking everything to achieve that dream. I quit my job , relocated from Abuja to Lagos, Nigeria to focus on building the dream.
Audu Maikori is a multi-award-winning entrepreneur, lawyer and creative industry expert. He is better known as the founder of Chocolate City Group- a media /entertainment company which is comprised of Chocolate City Media (Film,TV and content production), Chocolate City Kenya, CCX (live music space) and Chocolate City Music record label – one of the biggest record labels in Africa – and home to some of Africa’s most talented artistes including Grammy Nominated Femi Kuti, M.I Abaga, Dice Ailes, Ckay, Blaqbonez etc. In March 2019, Chocolate City Group signed a landmark partnership deal with Warner Music Group (one of the biggest record labels in the world) to bring the Warner catalogue to Africa and promote the Chocolate City catalogue and artists across 60 new markets globally.
Alright, so for those in our community who might not be familiar with your business, can you tell us more? I am involved in several businesses and my role differs in each of them- but for the purpose of this conversation – you can say that like every entrepreneur – when the business(Chocolate City Music) started – I was involved in a lot of the ideation, strategy and visioning alongside my partners Paul and Yahaya but as CEO I was involved in mostly executing our vision – the vision then was to create a local company that could help talented youth to achieve their artistic and creative dreams commercially without losing their authenticity.
Audu Maikori: Even till today, I am still overcoming it. You must face challenges at every stage of your progress. The only difference is that as you get more successful, maybe the challenges will change but they are all equally challenges. But the first thing that helped me overcome the challenges is that right from the beginning, I didn’t start as one entrepreneur. I had partners. I had Yahaya Maikori (my brother) and Paul Okeugo, whom we sat together and created this company. We worked hard to build it together. So at every point, like when I am down then Paul can support. If Paul is down then Yahaya can support. Three heads are better than one.
It’s been a busy last few weeks for Group CEO of Chocolate City Entertainment, Audu Maikori. A list of Hollywood’s most exclusive events is hardly complete without a mention of the annual Roc Nation brunch. The brunch, which serves as a pre-cursor to the Grammy Awards, caters to industry mainstays and ‘culture shapers’, and has come to represent something of a marker of achievement for industry practitioners.
A special episode recorded in Barbados with attorney, activist, and music producer Audu Maikori. Attending the island nation’s rebirth as a parliamentary republic, and assisting with ambitious plans to build a heritage district, we cover that momentous transition and his encounter this past week with another prince, the Prince of Wales, his roots as a member of the Ham royal family of the Nok people, the quest for restitution of its looted heritage, and the need for a suitable Museum to receive it. A social activist who was arrested for alleged incitement to violence, he prevailed in court and was awarded damages against the Governor of Kaduna State and the Nigerian police force. His work as a music producer has taken him in multiple directions, from discovering new talent and seeing artists reach millions of listeners globally, to combating piracy and helping develop copyright protections in Nigeria, to serving as a judge in the first season of Nigerian Idol. Erudite, generous, and philosophical, he opens the door to greater understanding of several issues facing one of the world’s most populous nations, brimming with possibilities. See more details at Audu Maikori.