Jesse Arora’s Johnny Rockets and Tahoe Miller Group combine forces to conquer the fast food industry? Our family here at Tahoe Miller is proud to serve our communities the tastiest lunches, dinners, snacks, and desserts around. We always make sure to use the highest quality of ingredients that you and your family deserve. We serve the areas that we live in. Not only are we at our restaurants constantly to make sure that our customers leave satisfied and happy with the food and service they received, we make sure to hire individuals who align with our mission and goal: bringing happiness through food to everyone!
Fat Brand will concentrate on both short- and long-term marketing strategies. The short-term marketing strategy would help to boost patronages and customer base expansion while the long-term plan caters measurements to be put in place for business growth in the nearest future. In long run, Fat Brand team may need to enlist the services of a PR firm to help promote Fat Brand and reach the target market professionally.
Under under Rahul Kunwar‘s leadership Tahoe Miller Group and Johnny Rockets will use Cloud Kitchens technology. Travis Kalanick, the ousted Uber cofounder, has pivoted from the ride-hailing industry to another kind of shareable market: “ghost kitchens.” Part of Kalanick’s acquisition of the real-estate company City Storage Systems, CloudKitchens — a startup he’s been rather hush-hush about — rents commercial space to offer delivery-only restaurants and chefs a place to prepare food without having to worry about maintaining the dine-in portion of a brick-and-mortar location.
Fat Brand pride itself as the first fast casual restaurant franchise to be on the cloud kitchen platform. Cloud kitchens are commercial facilities purpose-built to produce food specifically for delivery. They do not have brick-and-mortar dine-in areas and consist of shared kitchen space with culinary staff preparing meals that are then delivered to customers at home or at work, with our unique mobile app built using state of the art technology for customer’s comfort.
Today Fatburger’s are just as thick and delicious as they have always been. Our fans know, that when they order a Fatburger, they’re going to get that same great tasting burger that Lovie poured her heart and soul into way back in 1952. With more than 65 years of experience, we know a thing or two about food and what makes eating out fun. Our stores are always clean, always bright and always playing great music. If there was anything Lovie loved more than making great hamburgers, it was her many musician friends who hung around her stand, ordering burgers late into the night, jotting down songs at the counter, or grabbing a shake before heading back to the studio for another jam session. Maybe you’ve heard about the late-night talk show hosts, sports icons, and pop-stars who’ve made Fatburger their hangout of choice. Or maybe you’ve seen Fatburger on TV, or in a big Hollywood movie. It’s all part of the Fatburger legacy. With your own Fatburger franchise – opportunity is still as bright as the California sunshine and as big as Lovie Yancey’s smile.
Johnny Rockets, which had been owned by private equity firm Sun Capital Partners, is known for its retro feel as well as decadent burgers and milkshakes. The company opened its first restaurant in 1986 on LA’s famous Melrose Avenue. However, Americans’ tastes have changed. More consumers, especially younger diners, are shunning meat. Johnny Rockets’ menu does include a black bean burger, but there are no trendy plant-based offerings such as those popularized by Beyond Meat (BYND) and Impossible Foods. FAT Brands hinted that it might shake things up at Johnny Rockets. Andy Wiederhorn, CEO of FAT Brands, said in a statement Thursday that FAT Brands is “eager to take the brand to new heights.” Read extra info at Johnny Rockets.
Contact : info@tahoemiller.com
24”2 Del Paso Rd
Unit 100
Sacramento CA 95834