Jeffrey Lane Romero or the growth of a Digital marketing leader? I was born and raised in the Salt Lake City, Utah valley where I am a proud graduate of the University of Utah. After spending some time on the road playing drums in a couple of bands following college and a stint in Denver, I found myself in Sacramento managing digital marketing for an online retailer of lighting and home goods. I helped grow the company’s organic and paid marketing strategies while breaking traffic and sales records along the way.
Jeffrey Lane Romero is a Digital marketing manager and his education includes Courses included Internet Marketing & eCommerce, Marketing Management, International Marketing, Marketing Research, Advertising & Public Relations, Business Statistics, Business Writing and Strategic Management. Completed marketing research project for development and budgeting of new IT services for the David Eccles School of Business (2008) Completed trade marketing / brand promotion internship for Utah-based airline (SkyWest Airlines). Managed live Google Adwords campaigns and budgeting for local auto dealerships as part of semester project.
Jeff Romero about himself : After spending ~10 years in various in-house enterprise marketing manager roles and managing a pool of clients on the side, I am now the proud co-founder of a digital marketing agency called Octiv. We support key business decision makers with high growth marketing campaigns focused on improving their ROI.
Jeffrey Lane Romero SEO advices: As an SEO, one of the most challenging things in the field as of late has to do with page speed and performance. Knowing that Google is paying more and more attention to performance aspects of a website like site speed, image optimization and file minification for SEO, it’s important for me to comment on the WordPress plugins available for improving these areas.
Combined, our experience ranges from helping local businesses spanning attorneys, medical practices, roofers and real estate agents to the likes of large companies like AutoZone, Apple, Lumens, Coldwell Banker and Name.com. Reach out today and let’s figure out how we can get your online marketing where you want it to be. We offer monthly contracts beginning at $500 for local SEO services, competitively priced paid search plans and well-structured content management plans, as well as complete web design services.
Jeff Romero, cofounder of Octiv Digital, agreed that brands and digital marketing teams need to focus on where the majority of their customers search, which is most likely Google. “However, it’s important to keep alternative search engine trends in mind, especially while reviewing Google Analytics data.” There’s a chance your brand could receive some relevant traffic on another search engine that’s worth looking into. While alternative search platforms are seeing more adoption, they still have such a small market share that Turczynski doesn’t believe it’s worth the effort yet. Google still accounts for nearly all of the total searches worldwide, and Bing follows with the second largest market share. “Thus,” he said, “the juice is totally not worth the squeeze as the volume is simply not there.” Discover more info at Jeff Romero.