Seo services for lawyers by Cae marketing? What sets us apart from other Boca Raton marketing agencies is that we under-promise and we consistently aim to over-deliver. We do much more than just SEO, we put in place complete Internet marketing strategies for our clients in Boca Raton, to include PPC, content management, social media management, reputation management and more. We are your local Boca Raton SEO & marketing consultants. We go way beyond what most other Boca Raton SEO firms deliver. We’ve been doing A/B testing and multivariate testing before most SEO companies were even around – since 2006.
Local link building is geared towards getting relevant links based on the locality of the business. Local links are great for establishing geographical relevance and a healthy local backlink profile. Rather than focusing on industry specific link building, local link building is all about creating a presence within the local market. The first step to building a local backlink profile is setting up your business with local citations. Every state, area, and region will have their own set of online directories that you can easily add your business and website information to.
Google My Business: Having a well-optimized and verified Google My Business (GMB) profile is very important as it is considered to be the topmost factor for ranking in map results. Update and secure your GMB profile so that you have your own online identity, and the chances for your business to appear in Google’s local search is more. Make sure to be as specific as possible when adding information to your GMB profile.
So, when creating a website, choose a mobile-friendly design only. Responsiveness should be top on your list when looking for a mobile-friendly website design. Remember, a mobile-friendly website is accessible from all devices, no matter what the size of their screens is. In 2019, Google started mobile-first indexing for all the new websites. Since most people now make Google search using their mobile device, Googlebot started crawling and indexing pages with the smartphone agent.
“Near me” keywords are focused on location metadata that is embedded into your website and business listings and not using the words “near me” literally. For instance, if someone located in Houston, TX did a search for “bankruptcy attorney near me”, Google will see that phrase and automatically pull up law firms that are near the location of the user, in this example, Houston, TX, assuming they have location data enabled. If they don’t, then Google will use the user’s last known location or any address that they have listed in a Google-linked profile. Find additional info on https://www.caemarketing.com/law-firm-seo-7-tried-true-seo-tactics-for-attorneys/.
While no one can be exactly sure how social media impacts local SEO (e.g., when someone shares your homepage it doesn’t count as a new backlink the same as does a specific website linking to your homepage), but there is a definite connection. The more engagement on social media, the better local SEO will appear. That’s why we call it “social signals” rather than backlinks or citations. Just like with backlinks, it is about more than just collecting a set amount of likes and follows.
If you are running a home business, then you have to be apt in your game to ensure you do not lose the market share. This can be achieved by optimizing your online profile, so that you can be accessed from local searches, especially within your geographic locations. Better connectivity and the prevalent use of mobile devices means that as a home business, you have to take advantage of local SEO and the benefits it brings.
HTTPS makes the pages on your site more secure by encrypting information sent between the visitor and server. It’s been a Google ranking factor since 2014. You can tell if your site is already using HTTPS by checking the loading bar in your browser. If there’s a lock icon before the URL, then you’re good. If not, you need to install an SSL certificate. Lots of web hosts offer these in their packages. If yours doesn’t, you can pick one up for free from LetsEncrypt. The good news is that switching to HTTPS is a one-time job. Once installed, every page on your site should be secure—including those you publish in the future. See additional details on caemarketing.com.