Increase your marketing power from animation videos

Increase your marketing reach from 2d animation videos? No marketing video can reach peak effectiveness without solid branding backing up whatever its message happens to be. Regardless of what you are trying to say in any given piece, viewers need to know that it came from you – and remember it! – or your efforts will often amount to little. The thing is that, more often than not, effective branding should go unnoticed. Overtly pushing your brand on your viewer’s face will turn them quickly from your content, defeating its purpose. It’s a delicate balance that often makes branding on live-action pieces challenging, but on marketing cartoons, branding is not only simpler and more seamless but often much more effective as well. Branding elements – like your company’s logo and color palette – can be used as part of the animation to subtly and subconsciously reinforce your message and company’s image. All without sacrificing the piece’s quality or taking away from your core message or purpose for the piece, but rather adding to it instead!

Emphasize brand identity? When making an animated explainer video, it is vital that entrepreneurs give special emphasis to their brand’s identity. Brand styles and colors express the brand identity to customers. Add a call to action (CTA): A call to action (CTA) is anything designed to stimulate the audience and proffer an immediate response. A call to action is useful to give audiences the “fear of missing out” on a brands offer. Don’t make it cumbersome! Trying to pass too much information in one animated explainer video will reduce the attention and interest of audiences. Animated explainer videos should aim to inform, educate and entertain.

For brands its essential to recognize that video content is the most preferred content type on social media these days, and since 73% of consumers claim that a brand’s social media presence and activity affected their purchasing decision, leveraging 2D animation for social media is a step in the right direction for businesses. Any business owner would understand why it is vital to respond to consumer demand, and in the age of globalization where consumers have unlimited choices and alternatives, businesses that respond the quickest to these trends can make the most out of them. See more info on explainer video.

What is Video Marketing? Video marketing is simply the use of video for business marketing, be it directly or indirectly. This can mean using video content as a marketing tool to attract followers, raise awareness about your brand or product, drive leads to your site, or generate greater sales. Video content can be hosted on owned platforms such as your website, blog, or social media platforms, as well as third-party sites such as Wistia, YouTube, or Vimeo.

The goofy characters and blocky animation style are a perfect combination with the cheerful music and on-screen text with helpful hints for Irish tourists visiting Canada. Even as simple as it appears, once you’ve watched this clip you’ll never forget its message! Even though some clips are used as educational videos or training tutorials, the highest-converting clips are always animated videos, including promos and demos. Even though non-scientists can barely understand its technical concepts, the on-screen action is still compelling enough to hold a child’s attention for several minutes – That’s a winning characteristic to plan ahead for in your own videos. See additional information at animation video.